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Go behind the scenes with menswear fashion photographer and videographer Jamie Ferguson who recently shot his latest project in the heart of Florence with the Canon RF 24-105mm F2.8L IS USM Z and POWER ZOOM ADAPTER PZ-E2. Jamie’s film and the behind-the-scenes content was entirely shot on the Canon RF 24-105mm F2.8L IS USM Z, paired with EOS R5 and EOS C70 cameras (with some scenes also utilising the POWER ZOOM ADAPTER PZ-E2B and Zoom Servo Grip ZSG-C10). The Canon RF 24-105mm F2.8L IS USM Z offers a new level of optical performance and technical capabilities in an L-series lens, offering an extensive flexible focal length range, consistent f/2.8 aperture, outstanding clarity with organic warm colour rendition, advanced image stabilisation / auto focus and a dedicated iris ring for accurate exposure. In addition, the optional POWER ZOOM ADAPTER PZ-E2 or PZ-E2B (with 20-pin communication) can also be attached to the lens to produce silky smooth servo zoom capabilities. Watch the full film here: https://youtu.be/GZv2u8O5GsE Find out more about the lens here: https://canon.sm/3QPXBc5